//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Bridging the gap between advertising academia and practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Eye tracking"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Benutzerschnittstelle
1
Brand image
1
Customer retention
1
Internet marketing
1
Kundenbindung
1
Markenimage
1
Online-Marketing
1
User interface
1
Visual perception
1
Visuelle Wahrnehmung
1
Website
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Palla, Polyxeni Jenny
1
Zotos, Yorgos
1
Published in...
All
Bridging the gap between advertising academia and practice
Journal of business research : JBR
34
Journal of behavioral decision making
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of retailing and consumer services
13
Psychology & marketing
10
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
International journal of advertising : the review of marketing communications
7
Judgment and Decision Making
7
Games and economic behavior
5
Journal of economic behavior & organization : JEBO
5
Journal of the Economic Science Association : a companion journal to Experimental economics
5
Electronic commerce research
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Journal of marketing research : JMR
4
Behavioral research in accounting
3
Experimental economics : a journal of the Economic Science Association
3
HEC Paris research paper series
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Network Intelligence Studies
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Tourism management : research, policies, practice
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
CrossCultural Management Journal
2
Discussion Papers of the Max Planck Institute for Research on Collective Goods
2
Discussion papers of the Max Planck Institute for Research on Collective Goods
2
Duesseldorf Working Papers in Applied Management and Economics
2
Düsseldorf Working Papers in Applied Management and Economics
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->