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subject:"Brand image"
~isPartOf:"The IUP journal of brand management : IJBRM"
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The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh
;
Rawat, Jyoti
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
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The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
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