//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Silva, Pedro Mendonça"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fachmesse"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Messe
4
Trade fair
4
B-to-B-Marketing
3
Business-to-business marketing
3
Trade fairs
3
Business network
2
Unternehmensnetzwerk
2
Außenwirtschaftspolitik
1
Betriebliches Informationssystem
1
Business intelligence system
1
Competitive analysis
1
Competitive intelligence
1
Erfolgsfaktor
1
Exhibitors
1
Export
1
Export performance
1
Fair trade
1
Fairer Handel
1
Foreign economic policy
1
Information management
1
Information management system
1
Informationsmanagement
1
Innovation
1
KMU
1
Lieferantenmanagement
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Network capability
1
Portugal
1
Product innovations
1
SME
1
Salespeople
1
Selling
1
Success factor
1
Supplier relationship management
1
Trade show
1
Verkauf
1
Verkaufspersonal
1
Welt
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Silva, Pedro Mendonça
Bathelt, Harald
12
Kirchgeorg, Manfred
8
Penzkofer, Horst
8
Ziegler, Rainer
8
Müller, Klaus
7
Weitzel, Günter
7
Meffert, Heribert
6
Mortsiefer, Joachim
6
Moser, Petra
6
Neven, Peter
6
Zanger, Cornelia
6
Golfetto, Francesca
5
Moutinho, Victor Ferreira
5
Rinallo, Diego
5
Täger, Uwe Christian
5
Arnold, Dieter
4
Farhangmehr, Minoo
4
Gopalakrishna, Srinath
4
Knoll, Thorsten
4
Müller-Hagedorn, Lothar
4
Peters, Michael
4
Prüser, Sven
4
Sarmento, Maria
4
Simões, Cláudia
4
Tafesse, Wondwesen
4
Ueding, Ralf
4
Denzel, Markus A.
3
Domini, Giacomo
3
Fließ, Sabine
3
Funke, Kaspar
3
Geldres-Weiss, Valeska V.
3
Gibson, Rachael
3
Kramer, Jens
3
Kunstenaar, Jacques
3
Luppold, Stefan
3
Rindermann, Rudolf
3
Roloff, Eberhard
3
Selinski, Hannelore
3
Solberg Søilen, Klaus
3
more ...
less ...
Published in...
All
Journal of business-to-business marketing
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
2
A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 509-528
Persistent link: https://www.econbiz.de/10013165190
Saved in:
3
Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 559-583
Persistent link: https://www.econbiz.de/10013277286
Saved in:
4
Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10012614796
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->