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Marketing theory
Fachzeitschrift
1,407
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1,407
Bibliometrie
935
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934
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399
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396
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284
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284
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213
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124
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88
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77
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50
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1
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Bigné Alcañiz, J. Enrique
1
Campagna, Christopher
1
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1
Crosier, Keith
1
Currás Pérez, Rafael
1
Donthu, Naveen
1
Fastoso, Fernando
1
Gleim, Mark R.
1
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1
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1
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1
Hamilton, Rebecca W.
1
Helgesson, Thomas
1
Hofacker, Charles F.
1
Hopkins, Christopher D.
1
Hunt, Shelby D.
1
Jafari, Aliakbar
1
Katsikeas, Constantine S.
1
Kumar, Satish
1
Lawson, Stephanie J.
1
Leonidou, Leonidas C.
1
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1
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1
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1
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1
St°atten, Terje
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1
Tronvoll, B°ard
1
Verhoef, Peter C.
1
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Australasian marketing journal
3
International marketing review
2
Journal of marketing theory and practice : JMTP
2
ERIM report series research in management
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of Islamic marketing : JIMA
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Journal of Marketing Theory and Practice : a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
2
The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep
;
Gupta, Sachin
;
Hamilton, Rebecca W.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
Saved in:
3
Reflections on an extraordinary marketing scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
4
A "perfect vision" for 2020 : editorial
Hopkins, Christopher D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012181632
Saved in:
5
The first decade of service dominant logic research : a bibliometric analysis
Silva, Sergio Vinhas da
;
Santos António, Nelson J. dos
; …
- In:
International journal of business excellence
14
(
2018
)
4
,
pp. 523-544
Persistent link: https://www.econbiz.de/10011954162
Saved in:
6
Editorial 24/2: Electronic markets and journal sections
Alt, Rainer
;
Österle, Hubert
- In:
Electronic markets : the international journal on …
24
(
2014
)
2
,
pp. 77-79
Persistent link: https://www.econbiz.de/10010370311
Saved in:
7
The quest for citations : drivers of artice impact
Stremersch, Stefan
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003402298
Saved in:
8
Assessing international journal impact : the case of marketing
Rosenstreich, Daniela
;
Wooliscroft, Ben
- In:
European business review : EBR ; the official journal …
24
(
2012
)
1
,
pp. 58-87
Persistent link: https://www.econbiz.de/10009487825
Saved in:
9
Islamic marketing : insights from a critical perspective
Jafari, Aliakbar
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 22-34
Persistent link: https://www.econbiz.de/10009539278
Saved in:
10
By his works ye shall know him (Matthew 7:16)
Crosier, Keith
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10009006859
Saved in:
11
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
12
Why is so little marketing research on Latin America published in high quality journals and what can we do about it? : lessons from a Delphi study of authors who have succeeded
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
International marketing review
28
(
2011
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10009305318
Saved in:
13
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.
;
Barnes, Bradley R.
;
Spyropoulou, …
- In:
International marketing review
27
(
2010
)
5
,
pp. 491-518
Persistent link: https://www.econbiz.de/10008906892
Saved in:
14
Primer for new authors : on the fundamentals of publishing in marketing journals
Ortinau, David J.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10003947382
Saved in:
15
Epistemological evolution of corporate social responsibility in marketing
Bigné Alcañiz, J. Enrique
;
Alvarado Herrera, Alejandro
; …
- In:
International review on public and nonprofit marketing …
6
(
2009
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003861766
Saved in:
16
Revealed reader preference for marketing journals
Hofacker, Charles F.
;
Gleim, Mark R.
;
Lawson, Stephanie J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 238-247
Persistent link: https://www.econbiz.de/10003851361
Saved in:
17
Journal quality : a Google scholar analysis
Soutar, Geoffrey N.
;
Murphy, Jamie
- In:
Australasian marketing journal
17
(
2009
)
3
,
pp. 150-153
Persistent link: https://www.econbiz.de/10003886512
Saved in:
18
The "geographical affiliations" in "top" research journals of general marketing
Svensson, Göran
;
Tronvoll, B°ard
;
Helgesson, Thomas
; …
- In:
Australasian marketing journal
17
(
2009
)
3
,
pp. 154-159
Persistent link: https://www.econbiz.de/10003886516
Saved in:
19
Developing an overall ranking of 79 marketing journals : an introduction of PRINQUAL to marketing
Yoo, Boonghee
- In:
Australasian marketing journal
17
(
2009
)
3
,
pp. 160-174
Persistent link: https://www.econbiz.de/10003886517
Saved in:
20
What does it take to get promoted in marketing academia? : understanding exceptional publication productivity in the leading marketing journals
Seggie, Steven H.
;
Griffith, David A.
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 122-132
Persistent link: https://www.econbiz.de/10003815525
Saved in:
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