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~person:"Hakenes, Hendrik"
~person:"Ind, Nicholas"
~subject:"Customer integration"
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Customer integration
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Hakenes, Hendrik
Ind, Nicholas
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
2
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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