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~subject:"Verkaufsförderung"
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Verkaufsförderung
Fast moving consumer goods
62
Consumer behaviour
30
Consumer goods industry
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Konsumgüterindustrie
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fast moving consumer goods
27
Konsumentenverhalten
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Schnelldrehende Konsumgüter
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Lieferkette
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Supply chain
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Fast-moving consumer goods
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Consumer goods
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Konsumgüter
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FMCG
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India
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fast-moving consumer goods
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Brand management
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Marketing management
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Markenführung
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Marketingmanagement
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Marketing
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Retail trade
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Einzelhandel
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Fast‐moving consumer goods
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Indien
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Supplier relationship management
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Supply chain management
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Brand
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Markenartikel
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Beziehungsmarketing
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Innovation
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FMCGs
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Firm performance
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Multinationales Unternehmen
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Hajipour, Ebrahim
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Hosseini, Seyed Hasan
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Zadeh, Fatemeh Haghverdi
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International journal of business information systems : IJBIS
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Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://www.econbiz.de/10014430979
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The effect of price promotions on impulse buying : the mediating role of service innovation in fast moving consumer goods
Hosseini, Seyed Hasan
;
Zadeh, Fatemeh Haghverdi
; …
- In:
International journal of business information systems : …
33
(
2020
)
3
,
pp. 320-336
Persistent link: https://www.econbiz.de/10012199305
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