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type_genre:"Article in journal"
~subject:"Multinationales Unternehmen"
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Search: subject_exact:"Fast-food industry"
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Multinationales Unternehmen
Fast-food industry
176
Schnellgastronomie
174
Consumer behaviour
58
Konsumentenverhalten
58
Gastronomie
46
Restaurant industry
46
Dienstleistungsqualität
39
Fast Food
39
Service quality
39
USA
39
United States
39
Customer satisfaction
38
Fast food
38
Kundenzufriedenheit
37
Beziehungsmarketing
19
Relationship marketing
19
Ernährungsindustrie
17
Food industry
17
Eating habit
15
Ernährungsverhalten
15
China
14
Franchising
14
Brand management
13
Markenführung
13
Transnational corporation
12
Marketing management
11
Marketingmanagement
11
Comparison
10
Food
10
Lebensmittel
10
McDonald's Corporation
10
Vergleich
10
Body weight
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Körpergewicht
9
Brand image
8
Gesundheitsrisiko
8
Health risk
8
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Article in journal
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7
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2
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Alimwidodo, Patrick Christian
1
Bell, David E.
1
Berman, Danielle
1
Brenes, Esteban R.
1
Butt, Irfan
1
Chang, Cheng-chang
1
Chattopadyay, Amitava
1
Chen, Yan-kwang
1
Ciravegna, Luciano
1
Feng, Kuo
1
Hatta, Holila
1
Jacobs, Gabriele
1
Lianti, Lovinda
1
Lin, Faqin
1
Lv, Yutong
1
Matejowsky, Ty
1
Montoya, Daniel
1
Oe, Hiroko
1
Podnar, Klement
1
Rauf, Ateeq Abdul
1
Rekom, Johan van
1
Royle, Tony
1
Shelman, Mary L.
1
Syah, Tantri Yanuar Rahmat
1
Verlegh, Peeter W. J.
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Wang, Rui
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Agribusiness : an international journal
1
Central European business review : CEBR
1
Competition & change : the journal of global business and political economy
1
European journal of industrial relations
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management concepts and philosophy : IJMCP
1
International journal of services and operations management : IJSOM
1
Journal of Asia Pacific business
1
Management decision : MD
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Perceived price as antecedent of satisfaction and loyalty : learn from fast food multinational restaurants in Indonesia
Syah, Tantri Yanuar Rahmat
;
Alimwidodo, Patrick Christian
; …
- In:
Central European business review : CEBR
11
(
2022
)
4
,
pp. 63-84
Persistent link: https://www.econbiz.de/10013457318
Saved in:
2
Weight gains from multinational fast-food restaurants : evidence from China
Lin, Faqin
;
Wang, Rui
;
Lv, Yutong
;
Feng, Kuo
- In:
Agribusiness : an international journal
39
(
2023
),
pp. 1535-1558
Persistent link: https://www.econbiz.de/10014474779
Saved in:
3
Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Oe, Hiroko
;
Weeks, Max
- In:
International journal of services and operations …
42
(
2022
)
4
,
pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
Saved in:
4
Pollo Campero in the USA
Brenes, Esteban R.
;
Chattopadyay, Amitava
;
Ciravegna, …
- In:
Management decision : MD
52
(
2014
)
9
,
pp. 1649-1679
Persistent link: https://www.econbiz.de/10010429733
Saved in:
5
Consumer perceptions of foreign fast food restaurants in an emerging market
Rauf, Ateeq Abdul
;
Butt, Irfan
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
1
,
pp. 40-70
Persistent link: https://www.econbiz.de/10009541797
Saved in:
6
KFC's radical approach to China
Bell, David E.
;
Shelman, Mary L.
- In:
Harvard business review : HBR
89
(
2011
)
11
,
pp. 137-142
Persistent link: https://www.econbiz.de/10009380905
Saved in:
7
When global value chains are not global : case studies from the Russian fast-food industry
Berman, Danielle
- In:
Competition & change : the journal of global business …
15
(
2011
)
4
,
pp. 274-295
Persistent link: https://www.econbiz.de/10009407490
Saved in:
8
The application of project advancement to developing the deployment procedure for transnational investment : the example of fast food industry entry into mainland China
Chang, Cheng-chang
;
Chen, Yan-kwang
- In:
International journal of management concepts and …
3
(
2009
)
3
,
pp. 290-311
Persistent link: https://www.econbiz.de/10003829037
Saved in:
9
Jolly Dogs and McSpaghetti : anthropological reflections on global/local fast-food competition in the Philippines
Matejowsky, Ty
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003794547
Saved in:
10
Accelerated leadership development tops the talent management menu at McDonald's
Williams-Lee, Audrey
- In:
Global business and organizational excellence : a …
27
(
2007/08
)
4
,
pp. 15-31
Persistent link: https://www.econbiz.de/10003690251
Saved in:
11
Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
; …
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10003458920
Saved in:
12
Employment practices of multinationals in the Spanish and German quick-food sectors : low-road convergence?
Royle, Tony
- In:
European journal of industrial relations
10
(
2004
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10001983114
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