//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fast-food restaurant"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fast-food industry
2
Schnellgastronomie
2
Advertising
1
Advertising planning
1
Brand management
1
China
1
Hong Kong
1
Hongkong
1
Markenführung
1
Marketing
1
Selling
1
Verkauf
1
Werbeplanung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Arbeitspapier
Aufsatz in Zeitschrift
Article in journal
2
Case study
1
Fallstudie
1
Language
All
English
2
Author
All
Spotts, Harlan E.
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
Published in...
All
Journal of advertising research
Discussion paper series / IZA
7
Quality management journal : QMJ
6
International journal of contemporary hospitality management
5
International journal of services and standards
4
Warwick economic research papers
4
Working paper / National Bureau of Economic Research, Inc.
4
Benchmarking : an international journal ; BIJ
3
Journal of labor research
3
Journal of retailing and consumer services
3
Working paper
3
Applied economics letters
2
Discussion papers / Helsinki Center of Economic Research : discussion paper
2
Economics and human biology
2
Harvard business review : HBR
2
International journal of hospitality management
2
International journal of quality & reliability management
2
Journal for international business and entrepreneurship development
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER working paper series
2
The Rand journal of economics
2
The journal of brand management : an international journal
2
Tourism and hospitality research : the surrey quarterly review
2
Academy of Management journal : AMJ
1
Agribusiness : an international journal
1
American economic journal : a journal of the American Economic Association
1
Applied economics
1
Arbeitsbericht / Institut für Produktion und Industrielles Informationsmanagement
1
Asian business & management
1
Atlantic economic journal : AEJ
1
Australasian marketing journal
1
Benchmarking : an international journal
1
Bonn Econ Discussion Papers / BGSE
1
Business & society
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
Saved in:
2
The China puzzle : the powerful impact of strategic thinking in the world's fastest growing advertising market
In:
Journal of advertising research
51
(
2011
)
4
,
pp. 634-642
Persistent link: https://www.econbiz.de/10009502565
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->