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~isPartOf:"Engaging consumers through branded entertainment and convergent media"
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Fernsehprogramm
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Product Placement
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Product placement
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United States
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Advertising effects
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Engaging consumers through branded entertainment and convergent media
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
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International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
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Prometheus : critical studies in innovation
6
SpringerLink / Bücher
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Tourism management : research, policies, practice
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CESifo working papers
5
Economics letters
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Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
Sport management review
5
Applied economics letters
4
Discussion paper series / IZA
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
International journal on media management : JMM
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Schriften zur Rundfunkökonomie
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
4
The American journal of economics and sociology
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Applied economics
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Arts and the market
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
2
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
3
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
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