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~isPartOf:"Strategien erfolgreicher TV-Marken : eine internationale Analyse"
~isPartOf:"International journal on media management : JMM"
~language:"eng"
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Television programme
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British Broadcasting Corporation
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
International journal on media management : JMM
The journal of media economics
29
Journal of advertising research
13
JMM : the international journal on media management
12
Discussion paper / Centre for Economic Policy Research
11
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
CESifo working papers
5
Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
Sport management review
5
Applied economics letters
4
Discussion paper series / IZA
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
The American journal of economics and sociology
4
Applied economics
3
Arts and the market
3
Engaging consumers through branded entertainment and convergent media
3
European journal of marketing : EJM
3
Faculty & research / Insead : working paper series
3
International journal of sports marketing & sponsorship
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of cultural economics
3
Journal of marketing communications
3
Journal of the European Economic Association
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Organization : the critical journal of organization, theory and society
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SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Preparedness to cope with an unexpected crisis : lessons learnt by Spanish regional tv broadcasting management
Marco-Fondevila, Miguel
;
Orive-Serrano, Víctor
; …
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 58-90
Persistent link: https://www.econbiz.de/10012696954
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2
Online first? : multi-channel programming strategies of German commercial free-to-air broadcasting companies
Telkmann, Verena
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 117-146
Persistent link: https://www.econbiz.de/10012696958
Saved in:
3
How to engage with younger users on Instagram : a comparative analysis of HBO and Netflix in the Spanish and US markets
Martín-Quevedo, Juan
;
Fernández-Gómez, Erika
; …
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012201722
Saved in:
4
BBC1 : a trademark of Britishness
Swann, Andrew
;
Förster, Kati
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 78-96)
.
2011
Persistent link: https://www.econbiz.de/10008907112
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