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~subject:"Brand image"
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Search: subject_exact:"Fernsehnutzung"
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Brand image
Fernsehnutzung
104
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Lis, Bettina
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JMM : the international journal on media management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
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2
What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina
;
Post, Martin
- In:
JMM : the international journal on media management
15
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
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