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isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Information economics and policy : IEP"
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8
Television programme
8
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Engaging consumers through branded entertainment and convergent media
Information economics and policy : IEP
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
37
The journal of media economics
29
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
SpringerLink / Bücher
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
6
CESifo working papers
5
Economics letters
5
Gabler Edition Wissenschaft
5
Journal of travel and tourism marketing
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Psychology & marketing
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Schriften zur Rundfunkökonomie
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Schriftenreihe des Zweiten Deutschen Fernsehens
5
Sport management review
5
Applied economics letters
4
Beiträge zum Rundfunkrecht
4
Discussion paper series / IZA
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
4
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ECONIS (ZBW)
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1
Exclusive content and platform competition in Latin America
Cuntz, Alexander
;
Bergquist, Kyle
- In:
Information economics and policy : IEP
60
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013426761
Saved in:
2
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
3
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
4
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
5
Exclusive quality : why exclusive distribution may benefit the TV-viewers
Stennek, Johan
- In:
Information economics and policy : IEP
26
(
2014
),
pp. 42-57
Persistent link: https://www.econbiz.de/10010411289
Saved in:
6
Profit and audience maximization in broadcasting markets
Mang`ani, Andrea
- In:
Information economics and policy : IEP
15
(
2003
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10001794644
Saved in:
7
Mimicking vs. counter-programming strategies for television programs
Bourreau, Marc
- In:
Information economics and policy : IEP
15
(
2003
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10001747501
Saved in:
8
Modelling television programming choices
Papandrea, Franco
- In:
Information economics and policy : IEP
9
(
1997
)
3
,
pp. 203-218
Persistent link: https://www.econbiz.de/10001236479
Saved in:
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