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isPartOf:"Engaging consumers through branded entertainment and convergent media"
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Engaging consumers through branded entertainment and convergent media
Working paper / National Bureau of Economic Research, Inc.
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
37
The journal of media economics
29
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
SpringerLink / Bücher
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
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CESifo working papers
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Economics letters
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Gabler Edition Wissenschaft
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Information economics and policy : IEP
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Journal of travel and tourism marketing
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Psychology & marketing
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Schriften zur Rundfunkökonomie
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Schriftenreihe des Zweiten Deutschen Fernsehens
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Sport management review
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Applied economics letters
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Beiträge zum Rundfunkrecht
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Discussion paper series / IZA
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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Misinformation during a pandemic
Bursztyn, Leonardo
;
Rao, Akaash
;
Roth, Christopher
; …
-
2020
Persistent link: https://www.econbiz.de/10012250593
Saved in:
2
Tweet sixteen and pregnant : missing links in the causal chain from reality TV to fertility
Jaeger, David A.
;
Joyce, Theodore J.
;
Kaestner, Robert
-
2019
Persistent link: https://www.econbiz.de/10011982508
Saved in:
3
A cautionary tale of evaluating identifying assumptions : did reality TV really cause a decline in teenage childbearing?
Jaeger, David A.
;
Joyce, Theodore J.
;
Kaestner, Robert
-
2018
Persistent link: https://www.econbiz.de/10011897069
Saved in:
4
The limits of propaganda : evidence from Chavez's Venezuela
Knight, Brian G.
;
Tribín Uribe, Ana María
-
2016
Persistent link: https://www.econbiz.de/10011452630
Saved in:
5
The welfare effects of vertical integration in multichannel television markets
Crawford, Gregory S.
;
Lee, Robin S.
;
Whinston, Michael D.
; …
-
2015
Persistent link: https://www.econbiz.de/10011430645
Saved in:
6
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
7
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
8
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
9
Early childhood education by MOOC : lessons from Sesame Street
Kearney, Melissa Schettini
;
Levine, Phillip B.
-
2015
Persistent link: https://www.econbiz.de/10011294657
Saved in:
10
Media markets and localism : does local news en español boost hispanic voter turnout?
Oberholzer-Gee, Felix
;
Waldfogel, Joel
-
2006
Persistent link: https://www.econbiz.de/10003338494
Saved in:
11
Testing theories of discrimination : evidence from weakest link
Levitt, Steven D.
-
2003
Persistent link: https://www.econbiz.de/10001731563
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