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isPartOf:"Engaging consumers through branded entertainment and convergent media"
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Engaging consumers through branded entertainment and convergent media
Implementing new business models in for-profit and non-profit organizations : technologies and applications
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International journal of sports marketing & sponsorship
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Langfristiger Wandel von Medienstrukturen : Theorie, Methoden, Befunde
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
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