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~isPartOf:"Journal of advertising research"
~subject:"Neurowissenschaften"
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Search: subject_exact:"Fernsehwerbung"
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Neurowissenschaften
Fernsehwerbung
74
Television advertising
74
Advertising effects
36
Werbewirkung
36
USA
25
United States
25
Media usage
9
Mediennutzung
9
Fernsehprogramm
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Television programme
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Brand management
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Consumer behaviour
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Emotion
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Markenführung
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Australien
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Fernsehnutzung
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Internet marketing
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Online-Marketing
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Television usage
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Comparison
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Biometrics
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Großbritannien
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Messung
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Product Placement
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Product placement
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Amarantini, David
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Bellman, Steven
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Droulers, Olivier
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Jacobs, Devra
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Kennedy, Rachel
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Lajante, Mathieu M. P.
1
Larguinat, Laurent
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Levine, Brian
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McColl, Bruce
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Morris, Jon D.
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Nenycz-Thiel, Magda
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Journal of advertising research
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ECONIS (ZBW)
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1
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
2
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
3
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
4
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
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