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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Film industry
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Consumer behaviour
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Film
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper series
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
NBER working paper series
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11
Business of bollywood : the changing dimensions
11
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10
Marketing letters : a journal of research in marketing
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Journal of the Academy of Marketing Science
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Creative industries and developing countries : voice, choice and economic growth
8
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Journal of promotion management : JPM
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Kom / Kommission der Europäischen Gemeinschaften
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International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
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International journal of industrial organization
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Journal of global fashion marketing : JGfM
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Reports and papers on mass communication
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Review of industrial organization : RIO
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Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
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1
An empirical investigation of director selection in movie preproduction : a two-sided matching approach
Wei, Liyuan
;
Yang, Yupin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 888-906
Persistent link: https://www.econbiz.de/10013399648
Saved in:
2
Administrative trade barrier : an empirical analysis of exporting Hollywood movies to China
Wu, Chunhua
;
Weinberg, Charles B.
;
Wang, Qiyuan
;
Ho, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1253-1274
Persistent link: https://www.econbiz.de/10013471089
Saved in:
3
Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao
;
Seenivasan, Satheesh
;
Yan, Bingyu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
Saved in:
4
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
5
Cultural agenda setting and the role of critics : an empirical examination in the market for art-house films
Symeou, Pavlos C.
;
Bantimaroudis, Philemon
; …
-
2013
Persistent link: https://www.econbiz.de/10011535059
Saved in:
6
Empirical generalizations on the impact of stars on the economic success of movies
Hofmann, Julian
;
Clement, Michel
;
Völckner, Franziska
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011734889
Saved in:
7
Competitive strategies in the motion picture industry : an ABM to study investment decisions
Delre, Sebastiano A.
;
Panico, Claudio
;
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 69-99
Persistent link: https://www.econbiz.de/10011671934
Saved in:
8
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
9
The role of network embeddedness in film success
Packard, Grant
;
Aribarg, Anocha
;
Eliashberg, Jehoshua
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011527100
Saved in:
10
Measurement of interactions in non-linear marketing models : the effect of critics' ratings and consumer sentiment on movie demand
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011527112
Saved in:
11
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
12
Reputation resources, commitment and performance of film projects in the USA and Canada (1988 - 1997)
Hadida, Allègre L.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002117676
Saved in:
13
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
Leenders, Mark A. A. M.
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 367-377
Persistent link: https://www.econbiz.de/10009406662
Saved in:
14
The consumer's rent vs. buy decision in the rentailer
Knox, George
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10003866612
Saved in:
15
Understanding Hollywood's organization and continuing success
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1994
Persistent link: https://www.econbiz.de/10000899744
Saved in:
16
International regimes for trade, copyright and investment in film and television
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1993
Persistent link: https://www.econbiz.de/10000856824
Saved in:
17
Trade policy responses to new technology in the film and television industry
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1989
Persistent link: https://www.econbiz.de/10000760492
Saved in:
18
The higgledy-piggledy trade environment for films and programs : the Canadian example
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1989
Persistent link: https://www.econbiz.de/10000773164
Saved in:
19
Tax incentives for film production: the Canadian experience
Bucovetsky, M. W.
;
Bird, R. M.
;
Yatchew, A.
-
1982
Persistent link: https://www.econbiz.de/10003494414
Saved in:
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