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Search: subject_exact:"Film production"
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Film industry
8
Filmwirtschaft
8
Product Placement
6
Product placement
6
Advertising effects
5
Werbewirkung
5
product placement
5
Consumer behaviour
3
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content analysis
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Chen, Huan
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Wang, Ye
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Arévalo, Julián
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Bal, Debasis
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Berger, Bruce K.
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Bhaskar, Tarun
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Brubaker, Pamela
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Chan, Fanny Fong Yee
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Dai, Tingting
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Freeman, Jason
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Moorthy, Anand
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Cuadernos de economía
Journal of promotion management : JPM
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
27
Journal of travel and tourism marketing
19
NBER working paper series
17
Applied economics letters
16
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
International journal of arts management
15
NBER Working Paper
15
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of media business studies
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Marketing letters : a journal of research in marketing
10
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
10
SpringerLink / Bücher
10
Zur Ökonomie der Unterhaltungsproduktion
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
9
Psychology & marketing
9
Creative industries and developing countries : voice, choice and economic growth
8
Industry and innovation
8
Kom / Kommission der Europäischen Gemeinschaften
8
Trade information bulletin
8
Harvard business review : HBR
7
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
7
Working paper series
7
Academy of Management journal : AMJ
6
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard-Business-Manager : das Wissen der Besten
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Industrial and corporate change
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ECONIS (ZBW)
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1
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
2
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
3
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
4
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
5
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
6
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
7
Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
Saved in:
8
An optimization model for personalized promotions in multiplexes
Bhaskar, Tarun
;
Subramanian, Gopi
;
Bal, Debasis
; …
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10003884545
Saved in:
9
Dos modelos para el análisis de la industria de televisión en Colombia
Arévalo, Julián
;
Herrera, Juan Pablo
- In:
Cuadernos de economía
23
(
2004
)
2
,
pp. 143-170
Persistent link: https://www.econbiz.de/10002883491
Saved in:
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