//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Filmindustrie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Film industry
12
Filmwirtschaft
12
Product Placement
6
Product placement
6
Advertising effects
5
Werbewirkung
5
product placement
5
Consumer behaviour
3
Konsumentenverhalten
3
USA
3
United States
3
content analysis
3
Advertising
2
Brand management
2
China
2
Erfolgsfaktor
2
Film
2
Kino
2
Markenführung
2
Movie theatre
2
Success factor
2
Werbung
2
Betriebliche Wertschöpfung
1
Bewertung
1
Bibliometrics
1
Bibliometrie
1
Celebrity endorsement
1
Celebrity-Werbung
1
Comparison
1
Evaluation
1
Führungskräfte
1
Hollywood films
1
Hollywood movies
1
Management
1
Managers
1
Product quality
1
Produktqualität
1
Value creation
1
Vergleich
1
Viral marketing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Language
All
English
12
Author
All
Chen, Huan
3
Elberse, Anita
3
Wang, Ye
2
Anand, Bharat N.
1
Bal, Debasis
1
Berger, Bruce K.
1
Bhaskar, Tarun
1
Brubaker, Pamela
1
Chan, Fanny Fong Yee
1
Dai, Tingting
1
Eliashberg, Joshua
1
Freeman, Jason
1
Große, Sebastian
1
Hsu, Greta
1
Leenders, Mark A. A. M.
1
Lin, En-ying
1
Liu, Fang
1
Moorthy, Anand
1
Park, Dong-jin
1
Podolny, Joel M.
1
Roschk, Holger
1
Saha, Angshuman
1
Seipel, Melissa
1
Subramanian, Gopi
1
more ...
less ...
Published in...
All
Working paper / Harvard Business School, Division of Research
Journal of promotion management : JPM
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
NBER working paper series
17
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
SpringerLink / Bücher
9
Creative industries and developing countries : voice, choice and economic growth
8
Industry and innovation
8
Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
KulturKommerz
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
6
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
12
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
2
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
3
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
4
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
5
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
6
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
7
Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
Saved in:
8
An optimization model for personalized promotions in multiplexes
Bhaskar, Tarun
;
Subramanian, Gopi
;
Bal, Debasis
; …
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10003884545
Saved in:
9
Advertising and expectations : the effectiveness of pre-release advertising for motion pictures
Elberse, Anita
;
Anand, Bharat N.
-
2006
Persistent link: https://www.econbiz.de/10003373663
Saved in:
10
The motion picture industry : critical issues in practice, current research & new research directions
Eliashberg, Joshua
;
Elberse, Anita
;
Leenders, Mark A. A. M.
-
2006
Persistent link: https://www.econbiz.de/10003369566
Saved in:
11
The power of stars in creative industries : do stars drive the success of movies?
Elberse, Anita
-
2005
Persistent link: https://www.econbiz.de/10003369750
Saved in:
12
Critiquing the critics : an approach for the comparative evaluation of critical schemas
Hsu, Greta
;
Podolny, Joel M.
-
2003
Persistent link: https://www.econbiz.de/10001853969
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->