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Film
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Bollywood movies
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Consumer behaviour
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Fernsehprogramm
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Niraj, Rakesh
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Australasian marketing journal
The American journal of economics and sociology
20
The journal of media economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER working paper series
7
Journal of cultural economics
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Applied economics letters
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NBER Working Paper
5
International journal of advertising : the quarterly review of marketing communications
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
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Working paper / National Bureau of Economic Research, Inc.
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Harvard-Business-Manager : das Wissen der Besten
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International journal of advertising : the review of marketing communications
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Journal of global fashion marketing : JGfM
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Reihe: Marketing und Medien
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Routledge economics and popular culture
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Routledge interpretive marketing research
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The journal of industrial economics
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ADBI Working Paper
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ANU working papers in economics and econometrics
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Impact of user-generated and professional critics reviews on Bollywood movie success
Niraj, Rakesh
;
Singh, Jagdip
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 179-187
Persistent link: https://www.econbiz.de/10011383297
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2
Pass it on : a framework for classifying the content of word of mouth
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10010400508
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