//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Filmmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Film promotion
4
Filmmarketing
4
Commercial television
2
Distribution channel
2
Film industry
2
Filmwirtschaft
2
Niche marketing strategy
2
Nischenstrategie
2
Privater Fernsehsender
2
Vertriebsweg
2
Advertising effects
1
DVD sales and rental
1
Digital media
1
Digitale Medien
1
Film
1
Incomplete information
1
Internet
1
Kino
1
Movie theatre
1
Neuseeland
1
New Zealand
1
USA
1
United States
1
Werbewirkung
1
cannibalization
1
long tail
1
movie broadcast
1
movie industry
1
multichannel distribution
1
product discovery
1
sales distribution
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
3
German
1
Author
All
Kumar, Anuj
2
Smith, Michael D.
2
Telang, Rahul
2
Finsterwalder, Jörg
1
Kuppelwieser, Volker G.
1
Sattelberger, Felix
1
Villiers, Matthew de
1
more ...
less ...
Published in...
All
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
1
Journal of retailing and consumer services
1
MSI reports : working paper series
1
Management information systems : mis quarterly
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10010433232
Saved in:
2
Plädoyer zur Stärkung des digitalen Vertriebs von Kinofilmen
Sattelberger, Felix
- In:
Digitale Dämmerung : die Entmaterialisierung der …
,
(pp. 235-245)
.
2014
Persistent link: https://www.econbiz.de/10010440815
Saved in:
3
The effects of film trailers on shaping consumer expectations in the entertainment industry : a qualitative analysis
Finsterwalder, Jörg
;
Kuppelwieser, Volker G.
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 589-595
Persistent link: https://www.econbiz.de/10009655504
Saved in:
4
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 157-208
Persistent link: https://www.econbiz.de/10009531735
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->