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Search: subject_exact:"Filmwirtschaft"
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Filmwirtschaft
15
Film industry
14
Consumer behaviour
5
Konsumentenverhalten
5
Deutschland
4
Film
4
Finanzierung
4
Germany
4
Kino
4
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KulturKommerz
Journal of the Academy of Marketing Science
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
NBER working paper series
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16
NBER Working Paper
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Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Journal of marketing
9
Psychology & marketing
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SpringerLink / Bücher
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Creative industries and developing countries : voice, choice and economic growth
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International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
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International journal of business and globalisation : IJBG
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International journal of industrial organization
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Journal of global fashion marketing : JGfM
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Reports and papers on mass communication
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Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
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ECONIS (ZBW)
14
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1
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
2
Relating entertainment features in screenplays to movie performance : an empirical investigation
Paulich, Brianna JeeWon
;
Kumar, Vikas
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1222-1242
Persistent link: https://www.econbiz.de/10012659720
Saved in:
3
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
4
Debates and assumptions about motion picture performance : a meta-analysis
Carrillat, François A.
;
Legoux, Renaud
;
Hadida, Allègre L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 273-299
Persistent link: https://www.econbiz.de/10011844796
Saved in:
5
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
6
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
7
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
8
Cultural variations in the use of marketing signals : a multilevel analysis of the motion picture industry
Akdeniz, M. Billur
;
Talay, M. Berk
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 601-624
Persistent link: https://www.econbiz.de/10010126670
Saved in:
9
Adapting to succeed? : leveraging the brand equity of best sellers to succeed at the box office
Joshi, Amit
;
Mao, Huifang
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 558-571
Persistent link: https://www.econbiz.de/10009566395
Saved in:
10
Finanzierung von Film- und Fernsehproduktionen : Strategien zur erfolgreichen Mittelbeschaffung
Jacobs, Olaf
-
2011
Filmprojekte sind für diejenigen, die daran arbeiten faszinierend, doch zugleich wirtschaftlich riskant. Trotzdem bleiben vorhandene Geldquellen häufig ungenutzt und bei der Ansprache von Geldgebern werden Marketing-Instrumente nicht optimal angewendet. Olaf Jacobs zeigt in diesem Buch...
Persistent link: https://www.econbiz.de/10008649723
Saved in:
11
Filmfinanzierung : Grundlagen - Beispiele
Eggers, Dirk
-
2003
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001702716
Saved in:
12
Filmfinanzierung : Grundlagen - Beispiele
Eggers, Dirk
-
2001
-
3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001585950
Saved in:
13
Filmfinanzierung : Grundlagen - Beispiele
Eggers, Dirk
-
1997
-
2., aktualisierte Aufl
Persistent link: https://www.econbiz.de/10013419602
Saved in:
14
Zur Ökonomie der Filmindustrie
Frank, Björn
-
1993
Persistent link: https://www.econbiz.de/10000345938
Saved in:
15
Zur Ökonomie der Filmindustrie
Frank, Björn
-
1993
Persistent link: https://www.econbiz.de/10004156810
Saved in:
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