Cultural variations in the use of marketing signals : a multilevel analysis of the motion picture industry
M. Billur Akdeniz; M. Berk Talay
| Year of publication: |
2013
|
|---|---|
| Authors: | Akdeniz, M. Billur ; Talay, M. Berk |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 5, p. 601-624
|
| Subject: | Signaling theory | Motion pictures | Cross-cultural research | Hierarchical linear modeling | Filmwirtschaft | Film industry | Signalling | Theorie | Theory | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010126670