When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Year of publication: |
July 2017
|
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Authors: | Talay, M. Berk ; Akdeniz, M. Billur ; Kirca, Ahmet H. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 4, p. 513-533
|
Subject: | Marketing-finance interface | New product preannouncements | Stock market reactions | Information asymmetry | Dynamic panel data | Produktentwicklung | New product development | Ankündigungseffekt | Announcement effect | USA | United States | Börsenkurs | Share price | Aktienmarkt | Stock market | Kfz-Industrie | Automotive industry | Kapitaleinkommen | Capital income |
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