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Search: subject_exact:"Firm reputation"
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Corporate reputation
24
Firmenimage
24
Brand management
9
Markenführung
9
Public relations
6
Öffentlichkeitsarbeit
6
Corporate culture
5
Unternehmenskultur
5
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4
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4
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3
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Brand image
2
Corporate Social Responsibility
2
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2
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1
Competitive strategy
1
Decision under risk
1
Dienstleistungsqualität
1
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1
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1
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Article
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Reprint
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213
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151
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23
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21
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Barry, David
2
Elmes, Michael
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Hatch, Mary Jo
2
Schultz, Majken
2
Amit, Raphael
1
Applbaum, Kalman
1
Batra, Rajeev
1
Boje, David M.
1
Cheng, T. C. E.
1
Crawford, Tom
1
De Chernatony, Leslie
1
Dibb, Sally
1
Eckhardt, Giana M.
1
Einwiller, Sabine
1
Elliott, Richard
1
Fishman, Charles
1
Fisk, Raymond P.
1
Gürhan-Canli, Zeynep
1
Hieronimus, Fabian
1
Holt, Douglas B.
1
Houston, Michael J.
1
Ind, Nicholas
1
Ingenhoff, Diana
1
Kibarian, Thomas M.
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Kinder, Peter
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Lai, L. C. F.
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Leeuwen, Brenda van
1
Leitch, Shirley
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Levi, Jerome M.
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Pieters, Jo
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Quelch, John A.
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Rhodes, Carl
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Richardson, Neil
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1
Schindler, Robert M.
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Schröder, Jürgen
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Corporate brand and corporate reputation
10
Corporate social responsibility
3
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Discovering leadership
1
Fundamentals of business strategy ; Vol. 4
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Social constructionist research methodologies
1
Theoretical and empirical perspectives in critical marketing studies
1
Transforming e-business practices and applications : emerging technologies and concepts
1
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ECONIS (ZBW)
24
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1
Managing corporate identity : an internal perspective
Simões, Cláudia
;
Dibb, Sally
;
Fisk, Raymond P.
-
2010
Persistent link: https://www.econbiz.de/10003922772
Saved in:
2
The driving forces of customer loyalty : a study of internet service providers in Hong Kong
Cheng, T. C. E.
;
Lai, L. C. F.
;
Yeung, A. C. L.
- In:
Transforming e-business practices and applications : …
,
(pp. 44-61)
.
2010
Persistent link: https://www.econbiz.de/10003925108
Saved in:
3
Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784482
Saved in:
4
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
5
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
6
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
7
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
8
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
9
Corporate communication orchestrated by a sustainable corporate story
Riel, Cees B. M. van
-
2009
Persistent link: https://www.econbiz.de/10003785162
Saved in:
10
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
11
A brand of enlightenment
Ind, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10003785220
Saved in:
12
Using branding to attract talent
Hieronimus, Fabian
;
Schaefer, Katharina
;
Schröder, Jürgen
-
2009
Persistent link: https://www.econbiz.de/10003785231
Saved in:
13
Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van
;
Pieters, Jo
;
Crawford, Tom
-
2009
Persistent link: https://www.econbiz.de/10003785239
Saved in:
14
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
15
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
16
Fluid signs of commodity fetishism : the cosmological of Coca-Cola and Tesguino
Applbaum, Kalman
;
Levi, Jerome M.
-
2009
Persistent link: https://www.econbiz.de/10003832543
Saved in:
17
Image communicated by the use of 99 endings in advertised prices
Schindler, Robert M.
;
Kibarian, Thomas M.
-
2009
Persistent link: https://www.econbiz.de/10003836531
Saved in:
18
The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.
;
Rhodes, Carl
- In:
Discovering leadership
,
(pp. 122-136)
.
2009
Persistent link: https://www.econbiz.de/10003812726
Saved in:
19
The Wal-Mart effect and a decent society : who knew shopping was so important?
Fishman, Charles
-
2009
Persistent link: https://www.econbiz.de/10003919726
Saved in:
20
The corporate social responsibility movement responds to real demand for increased accountability
Kinder, Peter
- In:
Corporate social responsibility
,
(pp. 41-45)
.
2009
Persistent link: https://www.econbiz.de/10003858455
Saved in:
21
Voluntary codes of conduct will not make corporations more accountable
Singh, Kavaljit
- In:
Corporate social responsibility
,
(pp. 163-173)
.
2009
Persistent link: https://www.econbiz.de/10003858492
Saved in:
22
Strategic assets and organizational rent
Amit, Raphael
;
Schoemaker, Paul J.
-
2008
Persistent link: https://www.econbiz.de/10003653494
Saved in:
23
Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine
;
Ingenhoff, Diana
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 249-269)
.
2008
Persistent link: https://www.econbiz.de/10003719746
Saved in:
24
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805611
Saved in:
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