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Contemplating corporate marketing, identity and communication
Harvard-Business-Manager : das Wissen der Besten
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
81
Journal of business research : JBR
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
50
SpringerLink / Bücher
47
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
The Oxford handbook of corporate reputation
35
Corporate reputation review
31
European journal of marketing : EJM
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Corporate social responsibility and environmental management
23
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
Cogent business & management
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
The Academy of Management review : AMR
13
Corporate reputation : managing opportunities and threats
12
Journal of strategic marketing
12
Organizational identity in practice
12
Qualitative market research : an international journal
12
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ECONIS (ZBW)
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1
Es tut uns so leid!
Schweitzer, Maurice E.
;
Brooks, Alison Wood
;
Galinsky, …
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
5
,
pp. 60-71
Persistent link: https://www.econbiz.de/10011535456
Saved in:
2
Einer muss raus
Seijts, Jana
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
10
,
pp. 84-91
Persistent link: https://www.econbiz.de/10011535023
Saved in:
3
Der Preis der Einflussnahme
Richter, Brian Kelleher
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 76-82
Persistent link: https://www.econbiz.de/10011300286
Saved in:
4
Sippenhaft in der Lieferkette
Benoit, Sabine
;
Hartmann, Julia
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
2
,
pp. 7-9
Persistent link: https://www.econbiz.de/10010484931
Saved in:
5
Ein Investor verdirbt die Party
Srinivasan, Suraj
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
2
,
pp. 82-86
Persistent link: https://www.econbiz.de/10010237270
Saved in:
6
Den guten Ruf verteidigen
Gaines-Ross, Leslie
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 32-40
Persistent link: https://www.econbiz.de/10008809347
Saved in:
7
Keine Panik!
McNulty, Eric
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
5
,
pp. 88-91
Persistent link: https://www.econbiz.de/10003958186
Saved in:
8
Öffentlichkeitsarbeit 2.0
Kane, Gerald C.
;
Fichman, Robert G.
;
Gallaugher, John
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
3
,
pp. 96-103
Persistent link: https://www.econbiz.de/10003934433
Saved in:
9
Business schools' use of corporate social responsibility as a corporate marketing strategy
Nielsen, Anne Ellerup
;
Thomsen, Christa
- In:
Contemplating corporate marketing, identity and …
,
(pp. 144-156)
.
2010
Persistent link: https://www.econbiz.de/10008658052
Saved in:
10
Corporate communications in China : a preliminary study
Ying, Fan
- In:
Contemplating corporate marketing, identity and …
,
(pp. 122-131)
.
2010
Persistent link: https://www.econbiz.de/10008658055
Saved in:
11
Holland's got talent? : the relevance of employer branding in job advertisements for becoming an employer of choice
Schoonderbeek, Jan-Willem
;
Westhoff, Jorinde J. C.
; …
- In:
Contemplating corporate marketing, identity and …
,
(pp. 91-117)
.
2010
Persistent link: https://www.econbiz.de/10008658057
Saved in:
12
Exploring how organizational identity is affected by the arrival of new members
Illia, Laura
- In:
Contemplating corporate marketing, identity and …
,
(pp. 73-90)
.
2010
Persistent link: https://www.econbiz.de/10008658058
Saved in:
13
Corporate social responsibility and corporate identity : potentials for disciplinary cross-fertilization within research and teaching
Nielsen, Anne Ellerup
;
Johansen, Trine Susanne
- In:
Contemplating corporate marketing, identity and …
,
(pp. 51-59)
.
2010
Persistent link: https://www.econbiz.de/10008658060
Saved in:
14
The missing link in corporate marketing
Jančič, Zlatko
- In:
Contemplating corporate marketing, identity and …
,
(pp. 49-50)
.
2010
Persistent link: https://www.econbiz.de/10008658061
Saved in:
15
Schools of thought in corporate marketing : traces and future perspectives
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemplating corporate marketing, identity and …
,
(pp. 36-48)
.
2010
Persistent link: https://www.econbiz.de/10008658062
Saved in:
16
Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
,
(pp. 3-35)
.
2010
Persistent link: https://www.econbiz.de/10008658063
Saved in:
17
Den guten Ruf professionell managen
Nix, Petra
;
Schnöring, Stefanie
;
Siegert, Gabriele
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003787905
Saved in:
18
Ein Bild für die Götter
Biehl-Missal, Brigitte
;
Piwinger, Manfred
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
6
,
pp. 100-106
Persistent link: https://www.econbiz.de/10003840467
Saved in:
19
Sind wir noch britisch?
Kirby, Julia
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
1
,
pp. 96-101
Persistent link: https://www.econbiz.de/10003654058
Saved in:
20
Leadership zur Marke machen
Ulrich, David
;
Smallwood, Norm
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
10
,
pp. 122-135
Persistent link: https://www.econbiz.de/10003542297
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