//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~subject:"Konsumentenpräferenzen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Firmenname"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenpräferenzen
Brand name
27
Markenname
27
Consumer behaviour
5
Konsumentenverhalten
5
USA
5
United States
5
Brand image
4
Consumer preferences
4
Markenimage
4
Brand management
3
Language
3
Markenführung
3
Product design
3
Produktgestaltung
3
Sprache
3
Brand equity
2
Branding
2
China
2
Designation of origin
2
Deutschland
2
France
2
Frankreich
2
Herkunftsbezeichnung
2
Linguistics
2
Linguistik
2
Markenwert
2
Marketing
2
Perception
2
Wahrnehmung
2
Wein
2
Wine
2
1998-1999
1
2006-2015
1
2008
1
2008-2015
1
2011-2014
1
Advertising effects
1
Advertising music
1
Aesthetics
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Systematic review
1
Übersichtsarbeit
1
Language
All
English
4
Author
All
Bronnenberg, Bart J.
2
Dubé, Jean-Pierre
2
Bayraktaroğlu, Ayşe Gül
1
Guo, Jiansheng
1
Klink, Richard R.
1
Sanders, Robert E.
1
Wu, Lan
1
Ögel, İlkin Yaran
1
more ...
less ...
Published in...
All
Annual review of economics
1
Interdisciplinary public finance, business and economics studies ; Volume 5
1
Journal of marketing theory and practice
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The interplay between brand names and sound symbolism and its influence on size and width perception of consumers
Ögel, İlkin Yaran
;
Bayraktaroğlu, Ayşe Gül
-
2022
Persistent link: https://www.econbiz.de/10013500988
Saved in:
2
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
3
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
Saved in:
4
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10009787440
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->