The interplay between brand names and sound symbolism and its influence on size and width perception of consumers
İlkin Yaran Ögel & Ayşe Gül Bayraktaroğlu
| Year of publication: |
2022
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|---|---|
| Authors: | Ögel, İlkin Yaran ; Bayraktaroğlu, Ayşe Gül |
| Published in: |
Interdisciplinary public finance, business and economics studies ; Volume 5. - Berlin : Peter Lang, ISBN 978-3-631-87144-7. - 2022, p. 231-245
|
| Subject: | Markenname | Brand name | Produktgestaltung | Product design | Konsumentenpräferenzen | Consumer preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013500988