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person:"Connor, John Murray"
~subject:"Advertising"
~person:"Choi, Hojoon"
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Connor, John Murray
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International journal of advertising : the quarterly review of marketing communications
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N C Project 117 monograph : studies of the Organisation and Control of the US Food System
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Studies of the Organization and Control of the US Food System
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1
Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon
;
Reis, Leonard N.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Saved in:
2
Are nutrient-content claims always effective? : match-up effects between product type and claim type in food advertising
Choi, Hojoon
;
Paek, Hye-jin
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 421-443
Persistent link: https://www.econbiz.de/10009744448
Saved in:
3
Advertising and the food system : proceedings of a symposium held at Airlie House, Virginia, on November 6 & 7, 1980
Connor, John Murray
(
contributor
); …
-
1983
Persistent link: https://www.econbiz.de/10000969737
Saved in:
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