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~isPartOf:"Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Montgomery, Nicole Votolato"
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
Journal of advertising : official publication of the American Academy of Advertising
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The moderating effect of brand commitment on the evaluation of competitive brands
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 21-35
Persistent link: https://www.econbiz.de/10003863790
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