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type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~subject:"Brand image"
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Brand image
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Journal of advertising : official publication of the American Academy of Advertising
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
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2
The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
Saved in:
3
The moderating effect of brand commitment on the evaluation of competitive brands
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 21-35
Persistent link: https://www.econbiz.de/10003863790
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