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~person:"Cobbs, Joe B."
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Cobbs, Joe B.
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Journal of advertising research
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Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
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2
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
3
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
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