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~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
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Journal of business research : JBR
Journal of marketing channels : ... distribution systems, strategy, and management
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
2
European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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Journal of promotion management : JPM
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Asian journal of management cases
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Design and management of interfirm networks : franchise networks cooperatives and alliances
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Ethical branding and marketing : cases and lessons
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EuroMed journal of business
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Handbook of hospitality strategic management
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International entrepreneurship and management journal
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International journal of management & enterprise development : IJMED
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International journal of productivity and quality management : IJPQM
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Jahrbuch Franchising ...
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Journal of business-to-business marketing
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Journal of entrepreneurship in emerging economies
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Journal of euromarketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
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1
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
2
Do independent hotels benefit from the presence of branded ones?
Yang, Yang
;
Mao, Zhenxing
- In:
Journal of business research : JBR
76
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011712834
Saved in:
3
Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
Saved in:
4
Antecedents of franchise strategy and performance
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10011298492
Saved in:
5
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
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