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~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~isPartOf:"Interactive and multi-channel marketing"
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Interactive and multi-channel marketing
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
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Innovative Markenführung und -implementierung
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Markt - Macht - Medien : Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen : Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) vom 14. bis 16. Juni 1995 in Stuttgart zum Thema "Markt - Macht - Medien: Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen"
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New ways of organizing work : developments, perspectives and experiences
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Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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SAGE directions in organization studies ; Vol. 4
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Guerilla direct: the case for mental_floss
Maloney, Toby
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Maloney, Melanie
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2007
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