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subject:"Poland"
~type_genre:"Aufsatz im Buch"
~subject:"Brand management"
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Poland
Brand management
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Bilińska, Katarzyna
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Gupta, Punam
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Corporate Social Responsibility in a Dynamic Global Environment : Sustainable Management in Challenging Times
1
Dexterity in global business : a cross-dimensional analysis
1
Ethical branding and marketing : cases and lessons
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
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ECONIS (ZBW)
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CSR activities of retail chains operating in Poland
Napiórkowska, Anna
- In:
Corporate Social Responsibility in a Dynamic Global …
,
(pp. 183-202)
.
2023
Persistent link: https://www.econbiz.de/10014266267
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2
Ethical branding best practices : a study of Fabindia in the context of social business
Kumar, Dinesh
;
Gupta, Punam
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 115-124)
.
2019
Persistent link: https://www.econbiz.de/10012033787
Saved in:
3
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
4
Relationship selling strategies to increase cooperation from dominant retail channel partners : findings of an exploratory study
Zippel, Christian
;
Wilkinson, John
;
Vogler, Thomas
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 709-724)
.
2013
Persistent link: https://www.econbiz.de/10009780061
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5
Developing marketing cooperation's strategy of commercial retail chains with the producers of FMCG : Polish perspective
Bilińska, Katarzyna
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 15-27)
.
2008
Persistent link: https://www.econbiz.de/10003797525
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