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~subject:"Markenartikel"
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Search: subject_exact:"Freizeitbekleidung"
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Markenartikel
Sportbekleidung
57
Sportswear
57
Consumer behaviour
18
Konsumentenverhalten
18
USA
15
United States
15
Brand image
12
Markenimage
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Brand management
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Markenführung
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Sportartikelbranche
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Sporting goods industry
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Großbritannien
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Choi, Hyeonyoung
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Heere, Bob
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Kim, Chiyoung
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Kim, Eun Young
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Ko, Eunju
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Mattila, Pekka
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
2
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
Saved in:
3
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
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