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isPartOf:"Strategic marketing in tourism services"
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Tourism marketing
18
Tourismusmarketing
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Beziehungsmarketing
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Event-Marketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
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Tsiotsou, Rodoula H.
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Goldsmith, Ronald E.
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Aramendia-Muneta, Maria Elena
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Baptista Alves, Helena Maria
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Bregoli, Ilenia
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Campo, Sara
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Carneiro, Maria João
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Lexhagen, Maria
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Strategic marketing in tourism services
Tourism management : research, policies, practice
323
Journal of travel and tourism marketing
287
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
200
Tourism management perspectives : TMP
157
Tourism analysis : an interdisciplinary tourism & hospitality journal
119
Journal of vacation marketing : an international journal
103
Journal of destination marketing & management
80
Journal of vacation marketing
72
Tourism planning & development
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Tourism economics : the business and finance of tourism and recreation
63
Journal of hospitality marketing & management
57
Journal of hospitality and tourism insights
45
International journal of contemporary hospitality management
44
International journal of leisure and tourism marketing : IJLTM
39
Journal of business research : JBR
39
Tourism review
37
Tourism review : the official journal of the AIEST
33
Tourism and hospitality research : THR
31
SpringerLink / Bücher
28
Enlightening tourism : ET ; a pathmaking journal
27
Annals of tourism research : ATR ; a social sciences journal
25
European research studies
23
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
23
Tourism and hospitality research : the surrey quarterly review
23
Journal of Islamic marketing
19
Journal of Tourism, Heritage & Services Marketing : JTHSM
19
Tourism review of AIEST
19
Springer eBook Collection
18
Theoretical and applied economics : GAER review
18
Cogent business & management
17
International journal of hospitality management
17
Journal of retailing and consumer services
17
Information technology & tourism
16
The service industries journal
16
International journal of event and festival management
13
Marketing intelligence & planning
13
Administrative Sciences : open access journal
12
Service business
12
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ECONIS (ZBW)
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1
Mobile marketing in tourism services
Okazaki, Shintaro
;
Campo, Sara
;
Andreu, Luisa
- In:
Strategic marketing in tourism services
,
(pp. 339-357)
.
2012
Persistent link: https://www.econbiz.de/10009616268
Saved in:
2
Exploring the potential of travel reviews : implications for strategy formulation and implementation
Capriello, Antonella
- In:
Strategic marketing in tourism services
,
(pp. 321-337)
.
2012
Persistent link: https://www.econbiz.de/10009616269
Saved in:
3
An overview of the main innovations in e-marketing
Aramendia-Muneta, Maria Elena
- In:
Strategic marketing in tourism services
,
(pp. 289-298)
.
2012
Persistent link: https://www.econbiz.de/10009616277
Saved in:
4
Destination cross river
Rosenbaum, Alvin
- In:
Strategic marketing in tourism services
,
(pp. 265-285)
.
2012
Persistent link: https://www.econbiz.de/10009616279
Saved in:
5
Marketing the rural tourism experience
Kastenholz, Elisabeth
;
Carneiro, Maria João
;
Marques, …
- In:
Strategic marketing in tourism services
,
(pp. 247-264)
.
2012
Persistent link: https://www.econbiz.de/10009616282
Saved in:
6
The service-dominant logic approach to tourism marketing strategy
Park, Sun-Young
;
Vargo, Stephen L.
- In:
Strategic marketing in tourism services
,
(pp. 231-246)
.
2012
Persistent link: https://www.econbiz.de/10009581722
Saved in:
7
Tourist experience development : designed attributes, perceived experiences and customer value
Gao, Lihua
;
Scott, Noel
;
Ding, Peiyi
;
Cooper, Chris
- In:
Strategic marketing in tourism services
,
(pp. 215-230)
.
2012
Persistent link: https://www.econbiz.de/10009581733
Saved in:
8
Introduction to experiential marketing
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 207-214)
.
2012
Persistent link: https://www.econbiz.de/10009581741
Saved in:
9
Familiarity and experience in tourist satisfaction and loyalty development
Moreno, Ramón Rufín
;
Medina Molina, Cayetano
;
Roldán …
- In:
Strategic marketing in tourism services
,
(pp. 185-203)
.
2012
Persistent link: https://www.econbiz.de/10009581742
Saved in:
10
Identifiying the major determinants of loyalty in tourism
Campón Cerro, Ana María
;
Hernández Mogollón, José …
- In:
Strategic marketing in tourism services
,
(pp. 163-183)
.
2012
Persistent link: https://www.econbiz.de/10009581746
Saved in:
11
Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Strategic marketing in tourism services
,
(pp. 147-162)
.
2012
Persistent link: https://www.econbiz.de/10009581754
Saved in:
12
Implementing relationship marketing in hospitality and tourism management
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 139-146)
.
2012
Persistent link: https://www.econbiz.de/10009581755
Saved in:
13
Destination brand equity modelling and measurement : a summer tourism case from Sweden
Fuchs, Matthias
;
Chekalina, Tatiana
;
Lexhagen, Maria
- In:
Strategic marketing in tourism services
,
(pp. 95-115)
.
2012
Persistent link: https://www.econbiz.de/10009581760
Saved in:
14
Destination imagery : examining online representation dissonance in India
Chhabra, Deepak
- In:
Strategic marketing in tourism services
,
(pp. 79-94)
.
2012
Persistent link: https://www.econbiz.de/10009581762
Saved in:
15
Destination branding development : linking supply-side and demand-side perspectives
Del Chiappa, Giacomo
;
Bregoli, Ilenia
- In:
Strategic marketing in tourism services
,
(pp. 51-61)
.
2012
Persistent link: https://www.econbiz.de/10009581770
Saved in:
16
Social interactions as basis for segmenting the tourism market
Tsiotsou, Rodoula H.
;
Mild, Andreas
;
Sudharshan, Devanathan
- In:
Strategic marketing in tourism services
,
(pp. 35-48)
.
2012
Persistent link: https://www.econbiz.de/10009581772
Saved in:
17
The role of market segmentation in strategic tourism marketing
Dolnicar, Sara
- In:
Strategic marketing in tourism services
,
(pp. 17-34)
.
2012
Persistent link: https://www.econbiz.de/10009581860
Saved in:
18
Target marketing and its application to tourism
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Strategic marketing in tourism services
,
(pp. 3-15)
.
2012
Persistent link: https://www.econbiz.de/10009581868
Saved in:
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