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person:"Andreu, Luisa"
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Andreu, Luisa
Kozak, Metin
29
Pechlaner, Harald
27
Fesenmaier, Daniel R.
22
Scott, Noel
21
Dreyer, Axel
19
Bieger, Thomas
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Han, Heesup
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Beritelli, Pietro
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Law, Chun Hung Roberts
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Lehto, Xinran Y.
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Pike, Steven
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Sigala, Marianna
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Su, LuJun
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Correia, Antónia
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Morrison, Alastair M.
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Laesser, Christian
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Wang, Youcheng
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Cai, Liping A.
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Stylidis, Dimitrios
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Buhalis, Dimitrios
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Pârgaru, Ion
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Carneiro, Maria João
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Conrady, Roland
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Freyer, Walter
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Gnoth, Juergen
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Go, Frank M.
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Kastenholz, Elisabeth
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Li, Xiang
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Okumus, Fevzi
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Strategic marketing in tourism services
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Tourism management : research, policies, practice
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1
Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination
Stojanovic, Igor
;
Andreu, Luisa
;
Curras-Perez, Rafael
- In:
European journal of management and business economics : …
27
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011823878
Saved in:
2
Harnessing stakeholder input on Twitter : a case study of short breaks in Spanish tourist cities
Bigné Alcañiz, J. Enrique
;
Oltra, Enrique
;
Andreu, Luisa
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 490-503
Persistent link: https://www.econbiz.de/10011988010
Saved in:
3
Events and networking in tourism marketing destinations : the America's Cup case study
Gnoth, Juergen
;
Andreu, Luisa
;
Currás-Pérez, Rafael
- In:
Globalism and regional economy
,
(pp. 89-111)
.
2014
Persistent link: https://www.econbiz.de/10010204519
Saved in:
4
Tourism marketing : on both sides of the counter
Kozak, Metin
(
ed.
);
Andreu, Luisa
(
ed.
);
Gnoth, Juergen
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10013548358
Saved in:
5
Mobile marketing in tourism services
Okazaki, Shintaro
;
Campo, Sara
;
Andreu, Luisa
- In:
Strategic marketing in tourism services
,
(pp. 339-357)
.
2012
Persistent link: https://www.econbiz.de/10009616268
Saved in:
6
Advances in tourism destination marketing
Kozak, Metin
(
ed.
);
Gnoth, Juergen
(
contributor
); …
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10003798583
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