Harnessing stakeholder input on Twitter : a case study of short breaks in Spanish tourist cities
Enrique Bigné, Enrique Oltra, Luisa Andreu
| Year of publication: |
2019
|
|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Oltra, Enrique ; Andreu, Luisa |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 71.2019, p. 490-503
|
| Subject: | Social media marketing | Destination marketing organisations | Twitter | Text mining | Artificial neural network | Hotel occupancy | Short-break holidays | Social Web | Social web | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Spanien | Spain | Hotellerie | Hotel industry | Neuronale Netze | Neural networks | Stakeholder | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2018.10.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011988010