Influence of social media on motivations for visiting a destination and image formation
Isabel Llodrá-Riera (Cibersociety, Bit Foundation, Palma, Spain), María Pilar Martínez-Ruiz (Marketing, University of Castilla-La Mancha, Albacete, Spain), Ana Isabel Jímenez-Zarco (Innovation and Marketing, Open University of Catalonia (UOC), Barcelona, Spain), Alicia Izquierdo-Yusta (Marketing, University of Burgos, Burgos, Spain)
| Year of publication: |
2015
|
|---|---|
| Authors: | Llodrá-Riera, Isabel ; Jiménez-Zarco, Ana Isabel ; Izquierdo-Yusta, Alicia |
| Other Persons: | Pilar Martínez-Ruiz, María (degree supervisor) |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 4, p. 413-430
|
| Subject: | destination images | motivation | image perception | user generated content | UCG | web platforms | social media | Spain | innovation | technology | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Spanien | Destinationsmanagement | Destination management | Markenimage | Brand image | Web 2.0-Technologien | Web 2.0 technologies | Digitale Plattform | Digital platform | Tourismusmarketing | Tourism marketing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Motivation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478556