What differentiates Internet shoppers from Internet surfers?
Year of publication: |
2014
|
---|---|
Authors: | Izquierdo-Yusta, Alicia ; Pilar Martínez-Ruiz, María ; Àlvarez-Herranz, Agustín |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 6, p. 530-549
|
Subject: | online purchase | convenience | perceived usefulness | perceived risk | reference groups | Internet | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Risiko | Risk |
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