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Markenimage
Fruchtsaft
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ECONIS (ZBW)
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It’s called fruit juice so it’s good for me ... right? : an exploratory study of children’s fruit content inferences made from food brand names and packaging
Maher, Jill K.
- In:
The journal of applied business research
28
(
2012
)
3
,
pp. 501-513
Persistent link: https://www.econbiz.de/10009554693
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2
How good does it taste? : is it the product or the brand? ; a contribution to brand equity evaluation
Fornerino, Marianela
;
Hauteville, François d'
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10003963599
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3
Der Wert von Handels- versus Herstellermarken aus Konsumentenperspektive
Reutterer, Thomas
;
Sicking, Holger
- In:
Handelsforschung
19
(
2005
),
pp. 123-143
Persistent link: https://www.econbiz.de/10003287985
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4
Preisorientierte Markenwertmessung : eine Analyse auf Basis von Paneldaten
Maretzki, Jürgen
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001575138
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5
Estimation of general attraction models : a semi-parametric additive modeling approach
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408227
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