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subject:"Konsumentenverhalten"
~person:"Heere, Bob"
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Konsumentenverhalten
Football
7
Fußball
7
Brand management
4
Consumer behaviour
4
Markenführung
4
Sportmarketing
4
Sports marketing
4
Brand image
3
Markenimage
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branding
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Ball game
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Beziehungsmarketing
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Heere, Bob
Schreyer, Dominik
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McDonald, Heath
9
Torgler, Benno
9
Biscaia, Rui
8
Funk, Daniel C.
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Shuv-Ami, Avichai
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Katz, Matthew
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Ko, Yong Jae
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Schmidt, Sascha Leonard
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Vrontis, Demetris
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Wann, Daniel L.
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Yoshida, Masayuki
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Baker, Thomas A., III.
4
Delia, Elizabeth B.
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Doyle, Jason P.
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Franck, Egon
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Maennig, Wolfgang
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Massey, Patrick
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Ours, Jan C. van
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Ross, Stephen
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Soebbing, Brian P.
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Woisetschläger, David
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Anagnostopoulos, Christos
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Cayolla, Ricardo
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
Source
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ECONIS (ZBW)
4
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1
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
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2
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
Saved in:
3
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
4
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
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