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person:"Kumar, Pradeep"
~person:"Yu, Tiffany Hui-Kuang"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Brand equity
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Brand image
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Corporate Social Responsibility
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Corporate reputation
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Firmenimage
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Fuzzy sets
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Fuzzy-Set-Theorie
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Markenimage
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corporate reputation
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corporate social responsibility
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fuzzy set qualitative comparative analysis
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Kumar, Pradeep
Yu, Tiffany Hui-Kuang
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Journal of promotion management : innovations in planning and applied research
International journal of logistics systems and management
5
Journal of business research : JBR
5
Global Business and Economics Review
2
Technological forecasting & social change : an international journal
2
Enterprise information systems and implementing IT infrastructures : challenges and issues
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Global business & economics review
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IEEE transactions on engineering management : EM
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International Journal of Economics and Business Research
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International entrepreneurship and management journal
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International journal of business information systems : IJBIS
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International journal of economics and business research
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International journal of entrepreneurial behavior & research
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International journal of integrated supply management : IJISM
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International journal of logistics : research and applications
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International journal of product development : IJPD
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Omega : the international journal of management science
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Physica A: Statistical Mechanics and its Applications
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The service industries journal
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The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Hsiao, Chih-Yi
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
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