//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"E-consumers in the era of new tourism"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Gamification"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
gamification
4
Beziehungsmarketing
2
Brand
2
Brand management
2
Consumer behaviour
2
Gamification
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Artificial intelligence
1
Brand image
1
Brand loyalty
1
Computerspiel
1
Customer satisfaction
1
Emotion
1
Game theory
1
IGA
1
Information technology
1
Informationstechnik
1
Internet marketing
1
Kundenzufriedenheit
1
Künstliche Intelligenz
1
Leistungsmotivation
1
Markenimage
1
Markentreue
1
Mobile Anwendung
1
Mobile application
1
Motivation
1
Online-Marketing
1
Semiotics
1
Semiotik
1
Spieltheorie
1
Tourism
1
Tourism industry
1
Tourism marketing
1
Tourismus
1
Tourismusmarketing
1
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
2
Book section
2
Language
All
English
6
Author
All
Aktaş, Semra Gunay
1
Augusto, Mário Gomes
1
Charry, Karine
1
Coşkun, İnci Oya
1
De Cicco, Roberta
1
Dwivedi, Yogesh Kumar
1
Elmashhara, Maher Georges
1
Ghosh, Tathagata
1
Hammerschmidt, Maik
1
Hollebeek, Linda D.
1
Kullak, Avreliane
1
Neves, Cristiana
1
Poncin, Ingrid
1
Sezgin, Erkan
1
Silva, Maria Levi
1
Silva, Susana C.
1
Sreejesh, S.
1
Torres, Pedro M.
1
Yılmaz, Hakan
1
more ...
less ...
Published in...
All
E-consumers in the era of new tourism
Psychology & marketing
Journal of business research : JBR
22
HMD : Praxis der Wirtschaftsinformatik
16
Organizational gamification : theories and practices of ludified work in late modernity
11
Technological forecasting & social change : an international journal
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Springer eBook Collection
7
The international journal of management education
7
Tourism management : research, policies, practice
7
International Journal of Game-Based Learning (IJGBL)
6
International journal of selection and assessment : IJSA
6
Journal of management inquiry
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Business horizons
4
Information systems research : ISR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing education : JME
4
Administrative Sciences
3
Administrative Sciences : open access journal
3
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
3
HMD Praxis der Wirtschaftsinformatik
3
International Journal of Human Capital and Information Technology Professionals (IJHCITP)
3
International Journal of Web-Based Learning and Teaching Technologies (IJWLTT)
3
International journal of advertising : the review of marketing communications
3
International journal of hospitality management
3
International journal of learning and change : IJLC
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of management education : the official publication of the Organizational Behavior Teaching Society
3
Journal of management information systems : JMIS
3
Research
3
The learning organization : TLO ; an international journal
3
Wissenschaftliche Schriften der WWU Münster / 4
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Cogent business & management
2
Creativity and Innovation Management
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
3
Gamification's role in fostering user engagement with healthy food-based digital content
Charry, Karine
;
Poncin, Ingrid
;
Kullak, Avreliane
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10014467468
Saved in:
4
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
5
New toy of marketing communication in tourism : gamification
Yılmaz, Hakan
;
Coşkun, İnci Oya
- In:
E-consumers in the era of new tourism
,
(pp. 53-71)
.
2016
Persistent link: https://www.econbiz.de/10011443715
Saved in:
6
Marketing for new tourism perceived by East Asian e-consumers
Sezgin, Erkan
;
Aktaş, Semra Gunay
- In:
E-consumers in the era of new tourism
,
(pp. 123-135)
.
2016
Persistent link: https://www.econbiz.de/10011443723
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->