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~isPartOf:"Journal of travel and tourism marketing"
~person:"Chen, Fangfang"
~person:"Cai, Gangwei"
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Journal of travel and tourism marketing
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Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
"It is a way of life" : detecting Chinese students' wellbeing during the Spring Festival homecoming
Zhao, Ying
;
Chen, Fangfang
;
Xu, Honggang
- In:
Journal of travel and tourism marketing
37
(
2020
)
5
,
pp. 593-607
Persistent link: https://www.econbiz.de/10012289469
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