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subject:"Pharmaceutical market"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Gattungsmarke"
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Pharmaceutical market
Konsumentenverhalten
Gattungsmarke
31
Generic brand
22
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13
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10
USA
9
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7
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7
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7
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3
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3
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3
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3
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2
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Journal of consumer behaviour : an international research review
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The Rand journal of economics
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ECONIS (ZBW)
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1
Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
-
2014
Persistent link: https://www.econbiz.de/10011452299
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2
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
3
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
4
Entry decisions in the generic pharmaceutical industry
Scott Morton, Fiona
- In:
The Rand journal of economics
30
(
1999
)
3
,
pp. 421-440
Persistent link: https://www.econbiz.de/10001431734
Saved in:
5
How increased competition from generic drugs has affected prices and returns in the pharmaceutical industry
Cook, Anna
-
1998
Persistent link: https://www.econbiz.de/10000669314
Saved in:
6
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
Saved in:
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