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~person:"Wells, Victoria K."
~subject:"Kaufentscheidung"
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Kaufentscheidung
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Wells, Victoria K.
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Consumer behavior analysis : (a) rational approach to consumer choice
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Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
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