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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Lecture Notes in Information Systems and Organisation"
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Journal of business research : JBR
Lecture Notes in Information Systems and Organisation
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
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Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
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