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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer neuroscience"
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Consumer neuroscience
Neuroscience
9
Neurowissenschaften
9
Consumer behaviour
8
Konsumentenverhalten
8
Neuromarketing
6
Internet marketing
2
Market research
2
Marktforschung
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Ad testing
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Advertising
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Advertising effects
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Bibliometrics
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Bibliometrie
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Brain activity
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CSR messages
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Cognition
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Communication
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Consumer
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Consumer Neuroscience
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Content engagement
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Corporate Social Responsibility
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Fair-trade
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Casado Aranda, Luis Alberto
1
Daugherty, Terry
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Guerrero Medina, Carlos Alberto
1
Hoffman, Ernest
1
Kennedy, Kathleen
1
Martínez-Fiestas, Myriam
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Mehlhose, Clara M.
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Meyerding, Stephan G. H.
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Journal of business research : JBR
Journal of retailing and consumer services
3
European journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Decision
1
International journal of wine business research
1
Journal of social marketing : JSOCM
1
Marketing letters : a journal of research in marketing
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The journal of product & brand management
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ECONIS (ZBW)
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1
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
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2
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
3
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
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