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isPartOf:"Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation"
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
SpringerLink / Bücher
19
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Building organizational resilience with neuroleadership
12
Psychology & marketing
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Springer eBook Collection
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Organizational research methods : ORM
8
Biometrics and neuroscience research in business and management : advances and applications
7
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Lecture Notes in Information Systems and Organisation
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
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Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
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Recherches économiques de Louvain
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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European research studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
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Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of retailing and consumer services
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Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
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Journal of management : JOM
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
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The journal of product & brand management
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The social cognitive neuroscience of organizations
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Annals of operations research
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Innovations in consumer science : applications of neuro-scientific research tools
Agarwal, Sharad
;
Xavier, M. J.
- In:
Adoption of innovation : balancing internal and …
,
(pp. 25-42)
.
2015
Persistent link: https://www.econbiz.de/10011301935
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